There are countless ways to tell a good story. Adding video and sound certainly tickles more senses than words on a page, but that doesn’t make the storytelling easier. These extra layers of context can elevate or confound a well intentioned narrative. So, attempting mastery of this medium is a never ending endeavor. Technology improves, attention spans wane, and story telling innovation constantly evolves. It’s this constant challenge that’s fueled my 25 year career in television.